Expressing similarities and differences:
When we compare, we tell what is the same about two or more people, places or things.

On the other hand, when we contrast, we tell what is different about two or more people, places or things.

A. LINKING WORDS SHOWING SIMILARITY

1. SUBORDINATING CONJUNCTIONS (SUBORDINATORS)

As
Just as

  • Just as Facebook did, Twitter ushered a new era of people sharing information with each other.

  • or

  • Twitter ushered a new era of people sharing information with each other just as / as Facebook did.

  • Just as Facebook does, Twitter draws us ever closer in the digital world.



  • or

  • Twitter draws us ever closer in the digital world just as / as Facebook does.


2. TRANSITIONAL SIGNALS

In the same way
In the same manner
Likewise
Similarly
Correspondingly
By the same token

  • Facebook users connect with other users by searching for users using the Facebook search option and adding the users as "friends." Similarly, Twitter users search for other Twitter users and connect with them by "following" their Twitter accounts.
  • On Facebook, there is a "Poke" option that serves little purpose other than to get the attention of another Facebook user. Likewise, on Twitter, the "Nudge" option serves a similar purpose.
  • Facebook users can share pictures, videos and links to other websites by posting the URL using the status update interface. In the same way, Twitter users can share pictures and videos via Twitpic and tweet other URLs by shortening the URL with tinyURL and posting it in their tweets.

3. PREPOSITIONAL CONJUNCTIONS

Like
Similar to

  • Like / Similar to Twitter, Facebook allows users to build a customized profile page with its own look and profile image.


B. LINKING WORDS SHOWING CONTRAST (DIFFERENCE)

1. SUBORDINATING CONJUNCTIONS (SUBORDINATORS)

While
Whereas
Although
Even though
Though
Despite the fact that
Inspite of the fact that

  • Although / Even though / Though each website calls the act of networking with people by a different name, the goal of connecting users together is the same on both sites.
  • Facebook users perform some broadcasts via Facebook's status update interface while / whereas Twitter users "tweet" their broadcasts.
  • While / Whereas Facebook users' broadcasts can only be seen by those in their direct network, Twitter users' tweets can be seen by anyone.
  • Facebook users perform some broadcasts via Facebook's status update interface while / whereas Twitter users "tweet" their broadcasts.
  • On Facebook, users are able to tag other people in pictures and posts although / even though / though on Twitter, users can call out other Twitter users by placing the "@" symbol in front of their name.
  • While / Whereas on Facebook, users are able to comment on the status updates posted by other users, on Twitter, users are able to reply to the tweets posted by other users.


2. TRANSITIONAL SIGNALS

comp_contrst1.jpg

  • In twitter, you can friend anyone by following them without their knowledge or permission. You allow anyone to follow you and it is optional to friend that person back so the relationship gets mutual and allow them to send you a direct message. In contrast, in facebook where you friend a person and it has to be mutually agreed and accepted before you can view their profile or post on their wall or see their feeds.
  • They both function as social networking services. However, Facebook as a social network is much more flexible and versatile. You can upload pictures, videos, games, and apps to your profile; embed videos from YouTube; and post calendar events.
  • Facebook is becoming more and more active as it has implemented new tools such as a new Facebook Mobile interface. On the other hand, Twitter has tried to make itself more versatile.



3. PREPOSITIONAL CONJUNCTIONS

comp_contrst2.jpg

  • What most users say about G+ is that people actually share very interesting posts unlike Facebook where most posts are significant only to the sharer.
  • Different from most social media sites, LinkedIn was originally intended for more than mere social networking.
  • LinkedIn was originally intended for more than mere social networking unlike / in contrast to / different from / on contrary to most social media sites.
  • In contrast to Twitter, other social networking sites collect and share as much of their users’ personal information as they can.


comp_contrst3.jpg

  • Despite / In spite of Facebook, Twitter, instant messaging and mobiles many people feel more disconnected than ever.

4. COORDINATING CONJUNCTIONS (COORDINATORS)

, but
, yet

  • Both Facebook and Twitter are social media sites, but / yet there are some vital differences between them.

Click here to download exercise